Overview

International markets present an attractive "performance lever" for companies to take successful products into a larger volume, less competitive, and/or higher price market in order to drive profitability and/or diversify risk.

However, companies face a multitude of challenges as they look to take their first steps overseas.  There are different "rules of the game", sharp cultural differences, and potentially high start-up costs. The challenges range from the strategic - are we pursuing the right opportunities, to the tactical – are we taking the right steps to achieve our objectives?

Highlink believes there is no "one-size fits all" approach to creating value internationally. We understand in-depth our client's business and leverage our extensive market experience, on-the-ground presence, and relationships with key local stakeholders to develop the strategic action plan to attack the target international market.  We use the below five-step Market Entry Planning process to analyze the most promising opportunities for our client and develop an actionable sales and marketing plan: