Expanding China footprint and market access

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Heating equipment and controls manufacturer

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Enabling global cost-competitiveness


Wood products manufacturer

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Greenfield Advisory

Physically setting up an operation in China entails new layers of complexity and risk - operational, financial and legal.  A greenfield strategy is higher risk but can generate superior returns if executed properly, as a Chinese manufacturing operation can drive both demand and supply sides of the profit equation.

Highlink advises clients that want to establish or expand their footprint within China.  Our experience, knowledge, and bilingual capabilities make us a trusted partner to our clients in constructing and executing a step-by-step operational growth plan.

Highlink’s Greenfield Advisory service is built upon the following framework: (scroll-over to get more information)

  • Personnel
  • Logistics
  • Rent
  • Equipment/Utilities
  • Communications
  • Expatriates
  • Geography-specific regulations and policies
  • Real estate prices
  • Proximity to customers/suppliers
  • Recommend candidates or objectively run hiring process
  • Assist with training of new personnel
  • Develop roster of go-to suppliers
  • Negotiate terms
  • Manage logistics