Highlink Partners is a New York - Shanghai based advisory firm that provides the knowledge, relationship, and execution “link” crucial for Western and Chinese companies to effectively conduct business with each other.

Highlink is comprised of professionals with strong multi-disciplinary and cross-cultural experience helping U.S. and European corporations sell into, source from, and invest in China.  We are value-added, trusted China advisors to Western management teams that need local execution capabilities balanced with an understanding of Western business practices.

Our mission is enabling our clients to transform their business by emphasizing China as an essential part of their global strategy: as a top 3 sales market, a low-cost production base, and an R&D center for new product development.

We bring together a complementary set of market and functional expertise to our clients’ strategic and tactical problems, with team members having experience across Western and Asian markets in strategy, private equity, sales and marketing, supply chain, operations, and M&A.